The data shows that the real power in descriptions is using certain words/phrases/concepts in combination with each other. There are many words that resonate with prospects, (see above for our analysis on “Garden”), but using powerful words with certain other powerful words amplifies the impact of the description, and leads to more favorites.
Here’s an example. The word “Tastefully” is a high-impact word in descriptions. Descriptions that use “Tastefully” are 1.5 times more likely to receive a favorite.
However, when agents use “Tastefully” and “Beautifully Remodeled” in the same description, performance improves: these descriptions are 4.5 times as likely to receive a favorite.
Finally, when a description uses “Tastefully”, “Beautifully Remodeled” and “Spacious” in the same description, the description is over 6 times as likely to receive a favorite.
This is only one example, there are many examples like this and of course, you’ll need to make sure these combinations apply to your property before you use them. Contact Scriptbiz today for a tailored property description report, or buy our book for a collection of our most powerful insights.