Overall Performance
The word garden is a powerful word to use in descriptions. Let’s take a look at the numbers: Garden appears in about 4% of all descriptions, and these “Garden” descriptions are 1.9 times as likely to receive a favorite than a typical description.
Things to Consider
“Garden” performs best when used on moderate to high-priced homes; it only has average performance in low-priced homes, so be sure to include it when possible on your $300k + listings.
Garden performs well across the full range of school ratings, so feel free to include Garden in your property descriptions, regardless of the quality of the school district.
As you might expect, “Garden” performs much better for single family residences. Descriptions for single family homes that use “Garden” are 2.2 times more likely to receive a favorite.
“Gardener” is a variant that also performs well – single family descriptions using “Gardener” are nearly 3x as likely to receive a favorite than the typical description. “Garden” does not perform as well for townhome descriptions, so focus your use of this word on your single-family home descriptions.
We will do a full analysis on misspellings, but to demonstrate the impact of typos, a description with the word “Gardner” (a common misspelling of “Gardener”) is 2.5x less likely receive a favorite than the average listing.